Every card has its own special power.
Find yours and step into the world of
C’era una volta una Piada.

Terms & Conditions: Magic Cards are personal, non-transferable loyalty cards and can be used at all C’era una volta una Piada stores.

Each card comes with specific benefits and conditions:

Assigned to new customers

For every €5 spent, you earn 5% cashback, redeemable on future purchases.

The accumulated credit cannot be converted into cash.

Dedicated to partner companies

Grants a 10% cashback on every purchase made.

Issued only after a partnership agreement has been activated.

Exclusively reserved for our most loyal customers

Offers a 10% discount on every purchase, plus 5% cashback for every €5 spent.

This is an invitation-only card, assigned by our staff.

Your digital wallet

It can be topped up with meal vouchers (minimum €50) or with cash (€100 = €110 credited to the card).

It does not entitle the holder to discounts or cashback on purchases.